Role of personnel management in library reputation management

Caring for the organization’s reputation, its furtherance is among the questions of the day. It is determined by the aim to survive in the ever-changing society, to engage the existing and potential customers in services or products, to increase the trust in services of all interested parties. It is believed that caring for the organization’s reputation is of utmost importance only for private and business organizations, thus forgetting public organizations. This article focuses on public institutions – libraries – while analyzing the problem through the profile of human resource management, using the model of Lithuanian county public libraries