The impact of the economic situation on purchasing food products

The following diploma thesis represents consumer's behaviour when purchasing food products, with a special emphasis on a connection between consumer’s financial status and a purchase of a particular food product. Every individual consumer has certain predispositions that affect their choice for a certain food product. The main purpose of the following diploma thesis is to determine how consumers of a certain living standard choose food products and which product’s characteristics are most important to them. For the purpose of this paper 1190 consumers were surveyed. Results of the conducted survey show that consumers, regardless of their financial status, monitor food prices of products they most commonly purchase, and they also frequently check declaration of goods purchased. Financially better situated consumers care more about the effect of the purchased products on their body than others with a lower income. For latter, only the price affordability matters