Online tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding
This study examines winery entrepreneurs’ usage of websites and social media. Italian, Spanish and “...
This study’s objectives were to: 1) examine how Oregon wineries use Facebook to manage their individ...
Agritourism is an expanding industry in rural areas. Agritourism operators seek to efficiently marke...
The study examined the relationship existing between being service providers agritourism, and their ...
The villages of Bucovina possess a particular charm, mainly through the orthodox churches with herit...
The purpose of this paper is to investigate how tourist agencies in rural areas work with their info...
This paper identifies the perceptions and behaviours of owners/ managers of rural small ...
An increasing number of studies have been dedicated to the application of social media in the market...
In the last few years, the relationship between tourism and sustainability has been consolidated. In...
Sikkim; a north-eastern Himalayan state of India was recognized by Lonely Planet as the top region t...
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from...
Abstract Purpose The link between wine and tourism is increasingly important for the competitive a...
Ruralregionsaboundinginvineyardsprovideaperfectsettingforblendingwineandagricul- tural tourism. Both...
In the last few years, the contribution of the agricultural sector to tourism has been increasingly ...
Wine tourism has assumed an important role in the increase of the tourism sector and in the developm...
This study examines winery entrepreneurs’ usage of websites and social media. Italian, Spanish and “...
This study’s objectives were to: 1) examine how Oregon wineries use Facebook to manage their individ...
Agritourism is an expanding industry in rural areas. Agritourism operators seek to efficiently marke...
The study examined the relationship existing between being service providers agritourism, and their ...
The villages of Bucovina possess a particular charm, mainly through the orthodox churches with herit...
The purpose of this paper is to investigate how tourist agencies in rural areas work with their info...
This paper identifies the perceptions and behaviours of owners/ managers of rural small ...
An increasing number of studies have been dedicated to the application of social media in the market...
In the last few years, the relationship between tourism and sustainability has been consolidated. In...
Sikkim; a north-eastern Himalayan state of India was recognized by Lonely Planet as the top region t...
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from...
Abstract Purpose The link between wine and tourism is increasingly important for the competitive a...
Ruralregionsaboundinginvineyardsprovideaperfectsettingforblendingwineandagricul- tural tourism. Both...
In the last few years, the contribution of the agricultural sector to tourism has been increasingly ...
Wine tourism has assumed an important role in the increase of the tourism sector and in the developm...
This study examines winery entrepreneurs’ usage of websites and social media. Italian, Spanish and “...
This study’s objectives were to: 1) examine how Oregon wineries use Facebook to manage their individ...
Agritourism is an expanding industry in rural areas. Agritourism operators seek to efficiently marke...