FACTOR INFLUENCE CONSUMER ADOPTION IN QR CODE PAYMENT ROSNA CHIENG CHI CHI

This research paper aimed to examine the factor influence consumer adoption in QR code payment. The objective is to figure out the determinants factor of the adoption is a good determinant explained that adoption of QR code payment underprovided by Innovation of Diffusion. The attitude as mediation variables will be added into the conceptual framework, it was examined whether attitude has a significant effect the relationship between the factors of the consumer adoption and the intention to adopt the QR code payment. The data collection was collected through a quantitative method, by carrying out questionnaire sets to be distributed to 382 respondents. The target population for this research paper is the population of Kuching area. In the data analysis, the measurement model and structural model will be used to analyse the data as well as hypothesis testing. The results and discussion of the findings, implication of the study, limitation, and recommendations for future study are discussed at the end of the study