A Relationship Study Between Selected Retention Strategies And Employee Turnover

This study is a relationship study between selected retention strategies and employee turnover intention in a manufacturing company in Sungai Petani, Kedah. There are a total of 45 sets of data collected from the employees of the manufacturing company in Sungai Petani, Kedah. Quantitative research methodology is used in this research and the data were collected via questionnaire. Descriptive statistics (Demographic) will be presented in table. The data were analysed by using Pearson’s Correlation Coefficient and Multiple Linear Regression. The findings indicated that all of the independent variables (Compensation, Career Development Opportunities, Work-Life Balance and Training) are negatively correlated with employee turnover intention. Besides, the findings also revealed that there is a dominant factor (work-life balance) affecting employee turnover intention. This study will help the manufacturing company to understand the main factors that affecting employee turnover. Lastly, several recommendations for future scholars and company are also included in the end of the study