Perception Level of Visitors towards Shopping’s Motivation Factors at the Cross-border Informal Market of Serikin, Sarawak

Perception level of the visitors towards shopping motivation factors at the informal cross-border market of Serikin, Sarawak will be examined by using descriptive analysis. There are nine items that are quality of the products, variety of the products, preferences of the products, cheaper price, price and quality of product is consistent, cheaper price due to the cheaper in labor force, bargain hunting, closer, and condition of road. Majority of the visitor’s perception towards shopping motivation factors at the informal cross-border market of Serikin, Sarawak are at the neutral level. This is attested by the higher frequency of respondents that give neutral level towards shopping motivation factors. This finding shows that Serikin needs more improvement and development in terms of products, sale’s services and environment of shopping to encourage visitors to shop