Methodological Proposal for the Elaboration of a Tourist Potential Index Applied to Historical Heritage

The proposal and development of tourism projects need previous studies that demonstrate their potential, facilitate the analysis of data and decision making. Since the expansion of tourism in the 1960s, different methodologies have been developed that have sought to study the capabilities of the territories and, in turn, have offered a theoretical framework that supports their results. On the one hand, the objective of this work is to analyze existing models of potentiality and their evolution, and on the other hand, offer an index of potentiality calculation that takes into account physical and human aspects and pay attention to late medieval heritage of the province of Cádiz (Spain