Employing the world line spinning particle picture. We discuss the appearance of several different ‘gauges’ which we use to gain a deeper explanation of the Collective/Gravity identification. We discuss transformations and algebraic equivalences between them. For a bulk identification we develop a ‘gauge independent’ representation where all gauge constraints are eliminated. This ‘gauge reduction’ of Higher Spin Gravity demonstrates that the physical content of 4D AdS HS theory is represented by the dynamics of an unconstrained scalar field in 6d. It is in this gauge reduced form that HS Theory can be seen to be equivalent to a 3 + 3 dimensional bi-local collective representation of CFT 3