We argue that the neutrino oscillation probabilities in matter are best understood by allowing the mixing angles and mass-squared differences in the standard parametrization to ‘run’ with the matter effect parameter a = $ 2\sqrt{2}{G_F}{N_e}E $ , where N e is the electron density in matter and E is the neutrino energy. We present simple analytical approximations to these ‘running’ parameters. We show that for the moderately large value of θ 13 , as discovered by the reactor experiments, the running of the mixing angle θ 23 and the CP violating phase δ can be neglected. It simplifies the analysis of the resulting expressions for the oscillation probabilities considerably. Approaches which attempt to directly provide approximate analytical ex...