Borel-transformed QCD sum rules conventionally use a real-valued parameter (the Borel mass) for specifying the exponential weight over which hadronic spectral functions are averaged. In this paper, it is shown that the Borel mass can be generalized to have complex values and that new classes of sum rules can be derived from the resulting averages over the spectral functions. The real and imaginary parts of these novel sum rules turn out to have damped oscillating kernels and potentially contain a larger amount of information on the hadronic spectrum than the real-valued QCD sum rules. As a first practical test, we have formulated complex Borel sum rules for the -meson channel and have analyzed them using the maximum entropy method, by which...