We discuss gauge mediation models in which the smuon and the selectron are mass-degenerate co-NLSP, which we, for brevity, refer to as selectron NLSP. In these models, the stau, as well as the other superpartners, are parametrically heavier than the NLSP. We start by taking a bottom-up perspective and investigate the conditions under which selectron NLSP spectra can be realized in the MSSM. We then give a complete characterization of gauge mediation models realizing such spectra at low energies. The splitting between the slepton families is induced radiatively by the usual hierarchies in the Standard Model Yukawa couplings and hence, no new sources of flavour misalignment are introduced. We construct explicit weakly coupled messenger models...