Muslim thoughts on Islamic advertising: the OIC perspective

The amalgamation of Islamic Revealed and human knowledge should be embraced in the advertising practices by Muslim advertisers, advertising practitioners and other stakeholders involved in the promotional efforts of halal products to the Muslim market. The Organisation of Islamic Cooperation (OIC) is an alliance that acts as the collective voice of the Muslim world. The representatives of more than 30 countries were interviewed on their perception of Islamic advertising. The findings suggest that there were various perceptions of Islamic advertising that were influenced by their own cultures, economic development and understanding of Islam. One of the recommendations made by the study were that a common understanding needs to be established of Islamic advertising to allow for a more effective way of promoting halal products to the Muslim market of OIC countries according to shared Islamic standards