Lippia alba (Mill) N.E. Brown (Verbenaceae) is a aromatical shrub used in herbal therapy, due to its medicinal properties. The knowledgement about this species reproductive aspects is usefull to make its sustainable exploration. So, The objective of the present study was to verify the floral phenology, pollen morphology, flowering entomofauna and the influence of climatic factors in relation to the frequency of visits in flowers of L. alba. The work was developed in the Experimental Station of Plants Culture and Maintenance of UFJF, in the municipality of Juiz de Fora, MG, from december of 2008 to november of 2009. Observations were made on the floral phenology and morphological description of the pollen grains, also held monthly survey of ...