Determinant factors of customer satisfaction in Malaysia full service restaurants.

The purpose of this study is to examine the determinant factors of customers for full service restaurants in Malaysia. Data were obtained through a self-administered questionnaire survey that distributed to undergraduate students from several colleges and universities in Klang Valley, Malaysia. Multiple regression analyses were used to analyse the relationship among variables of the conceptualized model. The findings confirmed the significant impact of all the determinant factors on customer satisfaction. The implications and suggestions for future research are also being discussed