Add to ORKGObjective - The objectives of this article are threefoldfirst, to identify factors affecting the effectiveness of social media advertisingsecond, to classify the factors into four main dimensions (namely: source, social, content and attitudinal)third, to conceptualise the factors and provide the proposition. Novelty - The theoretical framework of this paper can be used to direct future empirical research to see how each construct affects consumer acceptance towards the advertisement and the spread of viral advertisement
In recent years, viral advertising has received ampleattention from marketers and practitioners due ...
Viral marketing is a marketing tool that is becoming more common in the marketing industry. As peopl...
© The Author(s). This is an open access article distributed under the terms of the Creative Commons ...
Viral marketing allows companies to promote their products and services using very small budgets and...
While traditional marketing is a kind of marketer-to-consumer communication, viraladvertising is con...
The purpose of this article is to study the social aspects of viral advertising, including differenc...
Contains fulltext : 157152.pdf (publisher's version ) (Closed access)This study in...
Introduction: Mass marketing methods have been used by businesses around the world to reach large au...
The article contains methods of the impact of viral advertising on a person. There are main advantag...
Viral advertising might be described as a communication in a short period of time related to product...
Why do some online video advertisements go viral while others remain unnoticed? What kind of video c...
The increase number of active users of social media, especially Facebook, stimulates viral advertisi...
With the explosive growth of social media in recent years, viral advertising seems the best tool to ...
Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring t...
Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on ...
In recent years, viral advertising has received ampleattention from marketers and practitioners due ...
Viral marketing is a marketing tool that is becoming more common in the marketing industry. As peopl...
© The Author(s). This is an open access article distributed under the terms of the Creative Commons ...
Viral marketing allows companies to promote their products and services using very small budgets and...
While traditional marketing is a kind of marketer-to-consumer communication, viraladvertising is con...
The purpose of this article is to study the social aspects of viral advertising, including differenc...
Contains fulltext : 157152.pdf (publisher's version ) (Closed access)This study in...
Introduction: Mass marketing methods have been used by businesses around the world to reach large au...
The article contains methods of the impact of viral advertising on a person. There are main advantag...
Viral advertising might be described as a communication in a short period of time related to product...
Why do some online video advertisements go viral while others remain unnoticed? What kind of video c...
The increase number of active users of social media, especially Facebook, stimulates viral advertisi...
With the explosive growth of social media in recent years, viral advertising seems the best tool to ...
Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring t...
Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on ...
In recent years, viral advertising has received ampleattention from marketers and practitioners due ...
Viral marketing is a marketing tool that is becoming more common in the marketing industry. As peopl...
© The Author(s). This is an open access article distributed under the terms of the Creative Commons ...