The mediating effect of attitude on factors affecting the recycling of waste products among Malaysian youths

The reception of youths to the Malaysian government recycling programmes is poorwhat more, their participation. As such, this study tries to investigate the mediating effect attitude on awareness, perception and perceived cleanliness-related issues on recycling of waste products among youths. The study uses the quantitative research design and employs the survey method for data collection. Questionnaires were distributed to Malaysian youths in Kuala Lumpur. Results show that youths have a positive awareness, perception, perceived cleanliness-related issues, attitude and behavior on recycling. The relationships between behavior and awareness, perception, perceived cleanliness- related issues, and attitude are positive and significant. However, attitude is only able to mediate the relationship between perception and behavior on recycling. To a certain extent, the social learning theory holds true for the study. It is suggested that the government should promote the recycling campaign through television, newspapers and the Internet