Service quality attributes in ecotourism: the incorporation of experiential aspects

The recent development of the tourism industry is characterized by a shift from mass tourism towards sustainable tourism, the most noticeable form of which is ecotourism. In response to the growing academic interest in this topic, the paper aims to explore the different quality attributes of ecotourism services that contribute to tourist satisfaction. Drawing on the well-established scale of ECOSERV, it argues for the need to include interactive and expressive aspects of the ecotrip experience in measurement. Both qualitative and quantitative methods are employed in the research, which shows tourist interactions, feelings and qualityprice fit are also important elements of the ecotourism service quality