Pengaruh E-Wom Dalam Membangun Brand Image Dan Purchase Intention Pada Produk Bank Syariah Mandiri

This study aims to determine and analyze The Influence of e-WoM to Brand Image and Purchase Intention on product of Bank Syariah Mandiri. Sample selection in this study using purposive sampling and data collection through primary data. Data obtained from the questionnaire deployed to 200 respondents. Methods used in research is structural equation model (SEM) with the help of statistical program software AMOS version 22 for windows . The results of this study indicate there is a positive influence and significant variable e-word-of-mouth tp variable brand image, there is a positive influence and significant variable e-word-of-mouth on variables purchase intention, there is a positive influence and significant variable brand image on variables purchase intention