Fuzzy-AHP approach using Normalized Decision Matrix on Tourism Trend Ranking based-on Social Media

This research discusses multi-criteria decision making (MCDM) using Fuzzy-AHP methods of tourism. The fuzzy-AHP process will rank tourism trends based on data from social media. Social media is one of the channels with the largest source of data input in determining tourism development. The development uses social media interactions based on the facilities visited, including reviews, stories, likes, forums, blogs, and feedback. This experiment aims to prioritize facilities that are the trend of tourism. The priority ranking uses weight criteria and the ranking process. The highest rank is in the attractions of the Park/Picnic Area, with the final weight calculation value of 0.6361. Fuzzy-AHP can rank optimally with an MSE value of ≈0.0002