This paper examines media mediation, media effects and their impact on the literacy of the public sphere. To examine the medial text and media mediation´s impact on various journalistic fields in different countries, I analyse during the current moment of “the global hunting” around WikiLeaks’ founder Julian Assange. As the source, I use 764 published articles in newspapers and online media from six different countries: Sweden, UK, Ecuador, Russia, Latvia and Malaysia. The objective was to test the intertextuality with using of qualitative research. The period for analysis is the last 1.5 years (2012 - 2013, 04). Results of my research show that the majority of articles demonstrate evidence of demonstrative rhetoric, despite the fact that “...