Pengembangan Bisnis Model Pada Lembaga Riset ITS Team Sapuangin

Perkembangan industri dan transportasi di Indonesia saat ini telah berkembang pesat. Jenis energi yang paling banyak digunakan oleh sektor industri dan transportasi adalah Bahan Bakar Minyak (BBM). Namun, menurut Kementerian Energi dan Sumber Daya Mineral, cadangan minyak hanya akan cukup digunakan dalam 9,22 tahun saja. Sehingga perlu ada upaya-upaya untuk mencegah kelangkaan tersebut. Tim ITS Sapuangin adalah salah satu tim peneliti yang bergerak di bidang penghematan energi yang telah mendapat prestasi nasional maupun internasional. namun kegiatan utama dari ITS Team Sapuangin adalah melakukan riset mobil hemat energi untuk kompetisi saja. pada penelitian ini akan dibuat perancangan bisnis model yang dapat membuat ITS Team Sapuangin sebagai lembaga riset yang profitable dan sustainable. Penelitian ini berbentuk studi kasus dan pengambilan datanya melalui observasi penulis selama menjabat sebagai external relation officer di ITS Team Sapuangin selama dua tahun. Penelitian ini berhasil menganalisis bisnis model ITS Team Sapuangin saat ini, mengetahui strength, weakness, opportunity, dan threat (SWOT) yang dihadapi oleh ITS Team Sapuangin, serta berhasil merancang bisnis model baru bagi ITS Team Sapuangin. Adapun hasil dari penelitian ini adalah melakukan pengembangan bisnis model yang awalnya hanya melakukan kegiatan riset untuk memperoleh prestasi tertinggi pada kompetisi yang diikuti menjadi lembaga riset yang bergerak pada pengembangan teknologi dan solusi hemat energi terbaik di Indonesia. ====================================================================================================================== The development of industry and transportation in Indonesia rapidly grows. The type of energy most widely used by the industrial and transportation sectors is fuel oil. However, according to the Ministry of Energy and Mineral Resources, oil reserves will only be available in 9.22 years. Because of that reason, there are some efforts that we need to prevent this scarcity. ITS Team Sapuangin is one of the research teams engaged in the field of energy-efficient that has received national and international achievements. But, the main activity of ITS Team Sapuangin is to research energy-efficient cars for competition only. In this research, a business model design will be made that can make ITS Team Sapuangin be a research institution that has value in profitability and sustainability. This research is a qualitative case study, and the data were obtained through observation of the author while serving as an external relations officer at ITS Team Sapuangin for two years. This study successfully analyzed the current ITS Team Sapuangin business model, knowing the strengths, weaknesses, opportunities, and threats (SWOT) faced by ITS Team Sapuangin, and successfully designed a new business model for ITS Team Sapuangin. The result of this research is to create a business model that initially only conducted research activities to obtain the highest achievements in the competitions, to a business model that engaged in developing technology and the best energy-efficient solutions in Indonesia