Add to ORKGPenelitian ini dilakukan untuk menguji faktor-faktor yang mempengaruhi niat perilaku untuk menggunakan dompet digital OVO sebagai metode pembayaran alternatif di Indonesia. Model Penerimaan Teknologi dan Nilai presepsi digunakan untuk tujuan tersebut. Penelitian ini menerapkan penelitian eksplanatori. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan kuesioner dibagikan kepada 150 pengguna OVO di kota Malang. Data penelitian dan hipotesis dianalisis dengan menggunakan SPSS. Hasil data dari analisis regresi berganda menunjukkan bahwa persepsi kegunaan, persepsi kemudahan penggunaan, dan nilai persepsi memiliki pengaruh signifikan terhadap perilaku keinginan untuk menggunakan. Dengan demikian, dapat disimpulkan ...
TAM is a model that uses to see the outcomes and reactions of someone in using technology. In this s...
This study aims to determine the effect of promotional attractiveness, perception of benefits and ea...
Although the government of Indonesia is building the cashless society, the number of e-wallet users ...
This study aims to determine whether financial ability, promotion, benefit and security are the effe...
Perkembangan teknologi modern memberikan dampak bagi kehidupan menjadi lebih praktis, cepat dan ekon...
ABSTRACTThe research aims to determine the effect of perceived usefulness and perceived ease of use...
AbstractThe purpose of this study was to determine the effect of Ease of Use and Customer Satisfact...
Penelitian ini bertujuan untuk menguji pengaruh persepsi risiko, persepsi kemudahan penggunaan, per...
Transaction activities have evolved from cash payments to non-cash payments. The digital payment is ...
The purpose of this study was to determine whether the factor of performance expectancy, effort expe...
Penelitian ini dilakukan untuk mengetahui pengaruh diffusion of innovation, perceived usefulness, d...
Background – For several years the existence of the internet and smartphones has changed the lives o...
The objective of this study is first to investigate the benefits of digital payment toward switching...
The goal of this research is to assess the utilization of one of Indonesia's most popular digital wa...
Digital technology had become an important part of nearly everyone’s life. Most people prefer someth...
TAM is a model that uses to see the outcomes and reactions of someone in using technology. In this s...
This study aims to determine the effect of promotional attractiveness, perception of benefits and ea...
Although the government of Indonesia is building the cashless society, the number of e-wallet users ...
This study aims to determine whether financial ability, promotion, benefit and security are the effe...
Perkembangan teknologi modern memberikan dampak bagi kehidupan menjadi lebih praktis, cepat dan ekon...
ABSTRACTThe research aims to determine the effect of perceived usefulness and perceived ease of use...
AbstractThe purpose of this study was to determine the effect of Ease of Use and Customer Satisfact...
Penelitian ini bertujuan untuk menguji pengaruh persepsi risiko, persepsi kemudahan penggunaan, per...
Transaction activities have evolved from cash payments to non-cash payments. The digital payment is ...
The purpose of this study was to determine whether the factor of performance expectancy, effort expe...
Penelitian ini dilakukan untuk mengetahui pengaruh diffusion of innovation, perceived usefulness, d...
Background – For several years the existence of the internet and smartphones has changed the lives o...
The objective of this study is first to investigate the benefits of digital payment toward switching...
The goal of this research is to assess the utilization of one of Indonesia's most popular digital wa...
Digital technology had become an important part of nearly everyone’s life. Most people prefer someth...
TAM is a model that uses to see the outcomes and reactions of someone in using technology. In this s...
This study aims to determine the effect of promotional attractiveness, perception of benefits and ea...
Although the government of Indonesia is building the cashless society, the number of e-wallet users ...