Estimating the Economic Impacts of Gull Lake View Golf Club and Resort

Gull Lake View Golf Club and Resort, located in Augusta, Michigan, operates several golf courses in the greater Kalamazoo region. A significant portion of its clients is not only from outside the region, but also outside the state of Michigan. Along with golf operations, Gull Lake View offers lodging, spa services, eating and drinking establishments, and meetings, weddings, and other events. The Resort wanted to better understand from where outside the region its patrons come and the economic impact resulting from the activities generated by these patrons