UPOTREBA TEHNOLOGIJE VELIKIH PODATAKA U SUVREMENOM BANKARSTVU : Diplomski rad

Banke u Hrvatskoj predstavljaju jedan od glavnih kotačića koji omogućuje kretanje i održavanje razine gospodarske aktivnosti na tržištu. Sukladno tome važnost banaka u privatnom i poslovnom sektoru je izuzetno velika. Tendencija svakog poslovnog subjekta je imati zadovoljavajuću razinu efikasnosti poslovanja, u bankarskom sektoru posebna pažnja se pridaje spomenutom faktoru. Big Data tehnologija je postala jedan od najvažnijih alata u povećanju efikasnosti poslovanja suvremenih banaka. U radu je posebno analiziran pozitivan utjecaj tehnologije velikih podatka u procesu upravljanja rizicima. Ukazali smo na Big Datu kao alat koji omogućuje jednostavniju, točniju i bržu procjenu rizika kroz proces profiliranja i segmentiranja klastera korisnika. Unatoč važnosti, pojam tehnologije velikih podatka kao i njeni alati, nije dovoljno poznat zaposlenicima banaka na promatranom uzorku. U radu smo objasnili važnost primjene Big Data tehnologije u poslovanju suvremenih banaka. Dodatno, sukladno provedenom istraživanju, ukazali smo na problem nepoznavanje navedene tehnologije među promatranim zaposlenicima banaka.Banks in Croatia are one of the main wheels that enable the movement and maintenance of the level of economic activity in the market. Accordingly, the importance of banks in the private and business sectors is extremely high. Every business entity tends to have a satisfactory level of business efficiency, in the banking sector special attention is paid to this factor. Big Data technology has become one of the most important tools in increasing the efficiency of modern banks. The paper especially analyzes the positive impact of big data technology in the risk management process. We pointed to Big Date as a tool that allows for simpler, more accurate and faster risk assessment through the process of profiling and segmenting user clusters Despite its importance, the concept of big data technology, as well as its tools, is not sufficiently known to bank employees in the observed sample In this paper, we explain the importance of the application of Big Data technology in the modern banks. Also, by the conducted research, we pointed out the problem of ignorance of this technology among the observed employees of banks