Development strategy of a business hotel

U suvremenom poslovnom svijetu velika se pažnja posvećuje menadžmentu. Tijekom nekoliko zadnjih desetljeća menadžment se radikalno mijenjao. Primjene su se ponajviše odnosile na činjenicu da se naglasak sve više počeo stavljati na ljudske resurse, komunikaciju i formiranje proizvoda i usluga u skladu s ciljevima poslovanja. U hotelima menadžeri, također, imaju iznimno važnu ulogu. Ta uloga se očituje u njihovom strateškom djelovanju na internom i eksternom tržištu. Menadžeri su ti koji upravljaju procesima i funkcijama u hotelu, njegovim zaposlenicima, gostima i sl, ali, isto tako, oni upravljaju i marketingom te svim elementima marketinškog miksa i marketinškog spleta. Područje upravljanja marketingom iznimno je složeno i zahtjevno jer uključuje brojne elemente, od formiranja proizvoda, cijene, tržišta, promocije i distribucije pa sve do ljudi i procesa. To posebno dolazi do izražaja u hotelima gdje se naglasak uvijek treba stavljati na kvalitetu hotelske usluge te rad na poboljšanju te kvalitete. U ovom radu obrađene su osnovne značajke i funkcije menadžmenta hotelskog poduzeća, strateški nastup menadžmenta kao i o strateškom pristupu marketinškim elementima.In the modern business world, great attention is paid to management. Over the last few decades, management has changed radically. The applications were mostly related to the fact that the emphasis was increasingly placed on human resources, communication and the formation of products and services in line with business objectives. In hotels, managers also play an extremely important role. This role is manifested in their strategic action in the internal and external market. Managers are the ones who manage the processes and functions in the hotel, its employees, guests, etc., but they also manage the marketing and all the elements of the marketing mix and marketing mix. The field of marketing management is extremely complex and demanding because it includes many elements, from product formation, price, market, promotion and distribution to people and processes. This is especially evident in hotels where the emphasis should always be placed on the quality of hotel service and work to improve that quality. This paper deals with the basic features and functions of the hotel company management, the strategic approach of the management as well as the strategic approach to marketing elements