PERSONAL IDENTITY AND MASS MEDIA AS INSPIRATION FOR FASHION DESIGN COLLECTION

U ovom radu obrađuje se tema utjecaja masovnih medija na razvitak osobnog identiteta. Kroz teorijski i praktični rad, istraživanje se bazira na mogućem utjecaju masovnih medija na identitarnu formulaciju pojedinaca. U prvom dijelu objašnjavaju se teorijski pojmovi, dok u drugom prikazujem razvitak vlastite kolekcije i ilustriranih sadržaja koji sadrže prethodno navedenu problematika koju nosi odnos masovnih medija i pojedinca.This paper researches the influence of mass media on the development of the individual's personal identity. Through theoretical and practical work, the research is based on the premise that mass media influences the identitary formulation of individuals. The first part of the paper focuses on explaining theoretical definitions, while the second part of the paper reflects upon the development of my own collection and illustrated content that depict the formerly mentioned problem that the relationship between mass media and individuals carries