Strategic Alliances in Political Parties

Strateški savezi česta su pojava današnjice, a označavaju oblike suradnje s ciljem osiguravanja kvalitetnijih rezultata tvrtke u natjecateljskom poslovnom okruženju. U takvom okruženju, menadžment tvrtke analizira suradnju s drugim poduzećima kroz strateške saveze koja u tu suradnju unose svoje znanje, kapital ili tehnologiju. Uzimajući u obzir njegove glavne odrednice, rad primjenjuje koncept strateškog savezništva na političke stranke u predizbornim i postizbornim pregovorima koje za cilj imaju ostvariti rezultat na izborima i ulazak u izvršnu vlast. Analizom izbornog sustava Republike Hrvatske, uz dvije studije slučaja i analizu literature, rad pokazuje punu primjenjivost koncepta strateškog partnerstva u politici te na primjerima pokazuje razloge nastajanja i održavanja strateških savezništava na razini države i regionalne samouprave u Hrvatskoj.Strategic alliances are a common occurrence today and denote forms of cooperation with the aim of ensuring better quality results of the company in a competitive environment. In such an environment, the management of the company analyses the cooperation with other companies through strategic alliances that bring their knowledge, capital or technology into that cooperation. Taking into account its main determinants, the paper applies the concept of strategic alliance to political parties in pre-election and post-election negotiations aimed at achieving election results and entering the executive branch on county and national level. By analysing the electoral system of the Republic of Croatia, along with two case studies and literature analysis, the paper shows the full applicability of the concept of strategic partnership in politics, and on concrete examples shows the reasons for forming and maintaining strategic alliances at national and regional level in Croatia