The body and new technologies: contemporary fashion as a performative event

Sve veća integracija ljudskog tijela s novim tehnologijama tema je koja u posljednje vrijeme privlači značajnu pozornost. Promjene koje uvode nove tehnologije svojom logikom i platformama putem kojih djeluju, provukle su se kroz sve slojeve društva, kulture i svjetovnih koncepata. Unutar koncepta modnog sustava svjedočimo značajnoj reformi iz tradicionalne modne revije u spektakularni, modni događaj. Modno tijelo puki je predmet, svojevrsna žrtva prividne slobode u okovima novog dizajna. Sa čime se sve suvremeno modno tijelo suočava u kognitivnim i fizičkim aktima, što se događa sa identitetom istoga, te kako moda i nove tehnologije manipuliraju suvremenim, žrtvovanim tijelom, samo su neka od pitanja na koja će ovaj rad odgovoriti.The increasing integration of the human body with new technologies is a topic that has been attracting considerable attention lately. The changes introduced by new technologies, through their logic and the platforms through which they operate, have permeated all layers of society, culture and secular concepts. Within the concept of the fashion system, we are witnessing a significant reform from a traditional fashion show to a spectacular, fashion event. The fashion body is a mere object, a kind of victim of apparent freedom in the shackles of a new design. What all the modern fashion body faces in cognitive and physical acts, what happens to its identity and how fashion and new technologies manipulate the modern, sacrificed body are just some of the questions this paper will answer