Information technology as a prerequiste for the emergence of a new virtual economy on the example of a small business

Informacijska tehnologija je pokretač modernog poslovanja, svojim razvojem promijenila je način poslovanja, samim time i postavila nove zahtjeve za sve sudionike na tržištu. Svako poduzeće pokušava na razne načine ostvariti konkurentsku prednost i nadmašiti svoje konkurente, a time im uveliko pomaže primjena nove suvremene informacijske tehnologije koja ubrzava i poboljšava način rada. Informacijske tehnologije postaju glavni izvor poslovnog uspjeha u novoj virtualnog ekonomiji. Svaka moderna i suvremena organizacija ima razvijenu virtualizaciju poslovanja, koja će u budućnosti biti utemeljena na još razvijenijoj informacijskoj tehnologiji. U teorijskom dijelu rada, proučena su i opisana obilježja nove ekonomije i definiranje informacijske tehnologije. Globalizacija je opisana kao neizostavan dio utjecaja i razvoja informacijske i nove ekonomije. U posljednjem dijelu empirijski dio odnosi se na istraživanje i primjenu utjecaja informacijske tehnologije na novu virtualnu ekonomiju na malom poduzeću. Napravljena je anketa i izneseni su rezultati anketnog istraživanja na primjeru malog poduzeća. Anketirani su zaposlenici poduzeća koji su različite životne dobi. Radom će se opisati i potvrditi kako informacija tehnologija pridonosi preduvjetu razvoja nove ekonomije. Nova ekonomija je prisutna u svakom segmentu poslovanja a nastala je utjecajem informacijske tehnologije.Information technology is the driver of modern business, it development changed the way business is done, and threfore set new requirements for all market participants. Every company tries to gain a competitive advantage and outperform its competitors in various ways, and thus they are greatly helped by the application of new modern information technology that accelerates and improves the way they work. Information technology is becoming a major source of business success in the new virtual economy. Every modern and contemporary organization has a developed virtualization of business, which in the future will be based on even more developed information technology. In the theoretical part of the word, the characteristics of the new economy and the definition of information technology are studied and described. Globalization has been described as an indispensable part of the impact and development of the information and new economy. In the last part, the empirical part refers to the research and application of the impact of the new virtual economy on a small business. A survey was made and the results of a survey were presented on the example of a small business. Employees of different ages were interviewed. The paper work will describe and confirm how information technology contributes to the precondition for the development of a new economy. The new economy is present in every segment of business and is influenced by information technology was created by the influence of information technology