Comparison of e-commerce in Republic of Croatia and selected European Union countries

Elektroničko poslovanje danas je često sinonim za suvremeno poslovanje i elektronička trgovina je bitan dio istog. Postoji više razloga za to-prvenstveno značajno smanjenje troškova, veći izbor proizvoda i usluga, konkurentske cijene, neograničenost radnim vremenom i slično. Europska unija, poglavito najrazvijenije zemlje, prigrlile su sveprisutni globalni trend digitalizacije. Unutar Europske unije još uvijek postoje razlike u razvijenosti gospodarstava država članica, tako i u razvijenosti tržišta elektroničke trgovine. S obzirom da se u narednom periodu očekuje porast elektroničke trgovine, poduzećima je u interesu pratiti trendove razvoja i pronalaziti rješenja za ograničenja kako bi ostvarili konkurentsku prednost. U procesu razvoja, važno je obratiti pažnju na zaštitu potrošača i harmonizaciju zakona unutar Europske unije, kao i na kvalitetnu infrastrukturu i informatičku pismenost stanovništva.Electronic business today is a synonymous for modern business and e-commerce is a significant part of it. There are several reasons-primarily significant cost reduction, greater choice of products and services, competitive prices, unlimited working hours etc. The European Union, especially the most developed countries, has embraced the ubiquitous global trend of digitalization. Within the European Union, there is still difference in the development of the economies of the Member States, as well as in the development of the e-commerce market. Given that the growth of ecommerce is expected in the coming period, it is in the interest of companies to follow trends in development and find solutions to constraints in order to achieve a competitive advantage. In the development process, it is important to pay attention to consumer protection and harmonization of laws within the European Union, as well as quality of infrastructure and information literacy of the population