ENTREPRENEURSHIP IN CULTURAL AND CREATIVE INDUSTRIES

Kreativne i kulturne industrije danas su jedan od najzanimljivijih generatora ekonomskog razvoja. Ta grana industrije može biti vrlo propulzivni element gospodarskog razvoja zemlje. Kreativne i kulturne industrije kao sektor organiziranih aktivnosti čiji je osnovni cilj produkcija ili reprodukcija, promocija, distribucija i/ili komercijalizacija proizvoda i usluga iz područja kulture, umjetnosti i baštine. Danas je kulturna i kreativna industrija postala vodeća industrija diljem svijeta. Smatra se da su kulturne i kreativne industrije otpornije na ekonomske krize u zemlji, te da je najmanji pad zaposlenosti za vrijeme recesije zabilježen u ovom sektoru. Europska komisija ističe kako je rast kreativne i kulturne industrije u 21. stoljeću rezultat digitalnog razvoja i posljednje ekonomske krize, naglašavajući kako je podrška ovom sektoru danas izrazito važna. Njihov utjecaj na bruto domaći proizvodi je prepoznat kao vitalan faktor gospodarskog razvoja zemljeCreative and cultural industries today are one of the most interesting generators of economic development. This branch of industry can be a very propulsive element of a country’s economic development. Creative and cultural industries as a sector of organized activities whose main goal is the production or reproduction, promotion, distribution and / or commercialization of products and services in the field of culture, arts and heritage. Today, the cultural and creative industry has become the leading industry worldwide. It is considered that cultural and creative industries are more resilient to economic crises in the country and that the smallest decline in employment during the recession was recorded in this sector. The European Commission points out that the growth of the creative and cultural industry in the 21st century is the result of digital development and the recent economic crisis, emphasizing that support for this sector is extremely important today. Their impact on gross domestic product is recognized as a vital factor in the country's economic developmen