Representation of Female Sports in the Daily Newspaper Sportske novosti from 1945 to 2020

Sportašice su tradicionalno slabije zastupljene u medijskom prostoru u odnosu na sportaše. Također, istraživanja su dokazala kako se o ženskom sportu izvještava na drugačiji način nego o muškom, pa se tako sportašice često suočavaju sa seksizmom, a brojni članci o ženama u sportu izvještavaju u okvirima majčinstva i obitelji (Antunovic, 2017). Nekoliko je faktora koji utječu na podzastupljenost sportašica u javnom prostoru, a glavni od njih povezan je s ostacima patrijarhalnog uređenja iz prošlog stoljeća u određenim zemljama. Ovaj diplomski rad istražuje zastupljenost ženskog sporta i sportašica u Sportskim novostima od prvog broja 1945., do prosinca 2019. godine s ciljem provjere omjera muškog i ženskog sporta tijekom povijesti. Kvantitativnom analizom sadržaja analizirano je 4257 članaka objavljenih tijekom šest razdoblja unutar vremenskog raspona od 1945. do 2020. godine. Iako je tijekom razdoblja uočeno smanjenje „rodnog jaza“ u izvještavanju o sportašima i sportašicama, trend zastupljenosti sportašica većinom u kratkim formama sprječava napredak aktualnog procesa.Women have traditionally been under-represented in the media area in comparison to men. Also, researches have proven that when journalists report about women’s sport, they tend to do it in a different way. Thus, female athletes have to often deal with sexism, and many articles represent women through the frame of motherhood and family (Antunovic, 2017). Moreover, there are few factors that have an influence on the under-representation phenomenon in the public area, and the main factor is connected with the remains of the patriarchal arrangement in many countries, from the last century. This work is dealing with the representation of female sports in Sportske Novosti from the first edition in 1945 to December of 2019 in order to verify the ratio between female and male sport during history. Using quantitative content analysis, 4257 articles were analyzed which were published during six periods within a time span from 1945 to 2020. Although the gender gap in the coverage of female and male athletes was narrowed through the years, the trend of representation of women mostly in the short forms of news prevents the progress of the current process