The effect of the introduction of Euro in Croatia on Croatian businesses

Ovaj diplomski rad bavi se analizom utjecaja ulaska male i otvorene zemlje (Republike Hrvatske) u zajedničko valutno područje na poslovanje poduzeća u toj zemlji. U prvom dijelu rada proučavana je teorija optimalnog valutnog područja i makroekonomski efekti ulaska RH u eurozonu. U drugom dijelu makroekonomski pogled je konkretiziran na poslovanje poduzeća. U zadnjem poglavlju prikazano je provedeno anketno istraživanje provedeno među poduzećima Republike Hrvatske. Svrha istraživanja bila je utvrditi i istražiti njihovu ocjenu korisnosti i troškova povezanih s uvođenjem eura u Republici Hrvatskoj ranije iznesenih u radu. Zaključak rada jest da će euro pomoći poduzećima u povećanju konkurentnosti na tržištu, prvenstveno kroz gubitak transakcijskih troškova, gubitka valutnog rizika, bolje percepcije poduzeća i, shodno tome, mogućnosti povećanja tržišnog udjela i osvajanja novih tržišta eurozone.This thesis focues on the analysis of the entry of a small and open economy (Croatia) in a currency area and the effect of that on its enterprises. The first part of the thesis studies the theory of optimal currency areas and the macroeconomic effects of the entry of Croatia in the Eurozone. In the second part, the macroeconomic effects are concretized in the sphere of entreprises. In the last chapter the conducted research on croatian businesses is shown. The purpose of the research was to determine possible effects of the monetary union previously shown in thesis on businesses. The conclusion of the thesis is that eurozone entrance will help businesses in raising their competitivness, mainly through the loss of transaction costs, currency risk, better perception from foreigners, and, with that, will help them raise their market share and help with entrance in new markets of the eurozone