An Analysis and Comparison of the Presidential Inaugrations of Kolinda Grabar-Kitarović and Zoran Milanović

Cilj ovog istraživanja je analiza i usporedba inauguracije Kolinde Grabar-Kitarović i Zorana Milanovića. Istraživanje je provedeno zato što oba predsjednika unose značajne novine u inauguracije. Kolinda Grabar-Kitarović prva je žena koja obnaša dužnost predsjednika, a Zoran Milanović je potpuno promijenio koncept i poimanje inauguracije. Glavni dio ovoga istraživanja je analiza i usporedba inauguracije te govora navedenih predsjednika. Prilikom istraživanja korištena je kvalitativna analiza sadržaja i diskursa. Analiza je provedena na temelju medijskih izvješća portala i hrvatskih televizija. Analiza prikazuje razliku osobnosti predsjednika koja se iskazuje putem inauguracije, raskoš u odnosu na minimalizam. Analiza također prikazuje da oba predsjednika imaju iste ili slične teme govora, no one su iskazane na drugačiji način.The aim of this research is to analyze and compare the inauguration of Kolinda Grabar-Kitarović and Zoran Milanović. The research was conducted because both of the presidents introduced a significant innovation in their respective inauguration. Kolinda Grabar-Kitarović was the first woman to serve as president, and Zoran Milanović has completely changed the concept and understanding of the inauguration. The main part of this research is the analysis and comparison of the inauguration and speeches of these presidents. To conduct this research a qualitative content and discourse analysis was used. The analysis was conducted on the basis of media reports from various media news sites and Croatian television programs. The analysis shows different presidential personalities which are expressed by the inauguration, pomp versus minimalism. The analysis also shows that both presidents have the same or similar topics of speech, but express themselves differently