Add to ORKGThis paper investigated what were the categories of influencers that existed as well as what were the connections of certain characteristics with the number of followers and different types of content posted. Finally, the paper recommended types of influencers that were appealing for brands to work with. This paper found out that number of followers was not crucial when it comes to reliability and influence levels of influencers. On the other hand, things that were measured like integrity and different types of content, were connected to reliability and influence levels. Moreover, this paper investigated the spread of influencers online, especially on Instagram. Keywords: Instagram, influencers, influence, reliability, reach, integrity, ...
This thesis is a desktop study done to explore Influencer marketing on Instagram. The idea for this ...
Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & ...
The birth and diffusion of social media has changed the way firms engage their customers and develop...
This paper investigated what were the categories of influencers that existed as well as what were th...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
This exploratory study addresses the sheer growth of influencer marketing over recent years. With so...
The study examines influencers usage of the social media platform Instagram and how their usage can ...
The growth of the Internet and social media has led to companies considering the use of influencers ...
Background: The use of influencers in social media has become a popular strategy in online marketing...
The article discusses the issue of influencer marketing in the context of social, technological and ...
The objective and aim of this research-based thesis was to explain and analyze the influence of Inst...
abstract: Influencer marketing is the latest phenomenon in the consumer marketing industry. Successf...
Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing pa...
As social media networks become increasingly integral components in the marketing and advertising fi...
This study aims to integrate the literature on social media influencers into a framework that classi...
This thesis is a desktop study done to explore Influencer marketing on Instagram. The idea for this ...
Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & ...
The birth and diffusion of social media has changed the way firms engage their customers and develop...
This paper investigated what were the categories of influencers that existed as well as what were th...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
This exploratory study addresses the sheer growth of influencer marketing over recent years. With so...
The study examines influencers usage of the social media platform Instagram and how their usage can ...
The growth of the Internet and social media has led to companies considering the use of influencers ...
Background: The use of influencers in social media has become a popular strategy in online marketing...
The article discusses the issue of influencer marketing in the context of social, technological and ...
The objective and aim of this research-based thesis was to explain and analyze the influence of Inst...
abstract: Influencer marketing is the latest phenomenon in the consumer marketing industry. Successf...
Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing pa...
As social media networks become increasingly integral components in the marketing and advertising fi...
This study aims to integrate the literature on social media influencers into a framework that classi...
This thesis is a desktop study done to explore Influencer marketing on Instagram. The idea for this ...
Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & ...
The birth and diffusion of social media has changed the way firms engage their customers and develop...