Facebook Audience Insight on Food Choice

The data presented in this paper is used to examine the behavioral factors that influence the preferences of foods in Indonesia, and Indonesian audiences’ segmentation behind those preferences, provided by social media data. We collected the data through an online platform by performing a query search on Facebook Audience Insights Interests. The keywords that we use in the question quest are based on the United Nations Food and Agriculture Organisation (FAO) Food Balance Sheet (FBS) which is retrieved from FAOStat in May 2020. The data was gathered between 15 May and 2 July 2020. With a sample size of 100-150 million viewers or about 36.95 per cent-55.43 per cent of Indonesia 's 2019 population, we limited our sample to Indonesia. The dataset is made up of ten tables that can be separately analyzed. For each table, we carry out exploratory data analysis (EDA) to provide more insights. Such data could be of interest to various fields, including food scientists, government and policymakers, data scientists/analysts, and marketers. This data could also be the complementary source for the scarcity of food survey data from the government, particularly the behavioral aspects