The concept of socially responsible marketing in the business of an agricultural enterprise

Tema ovog završnog rada fokusirana je na društveno odgovorno poslovanje te koncepcije poslovanja primjeru poljoprivrednog poduzeća Cipro. Cilj rada je prikazati koncepcije poslovanja poduzeća (proizvodna koncepcija, koncepcija proizvodnje, prodajna koncepcija, marketing koncepcija i društvena koncepcija) kroz povijest s posebnim naglaskom na društvenu koncepciju poslovanja. U radu će se koristiti dostupna literatura iz predmetnog područja, uglavnom iz područja tržišta i marketinga, a metode u radu bit će indukcija, dedukcija, analiza, sinteza, kompilacija i komparacija.The topic of this final paper is focused on socially responsible business and business concepts of the agricultural business n example of company Cipro. The aim of this final paper is present the business concepts of the company (production concept, concept product, sales concept, marketing concept and social concept) through history with special emphasis on social business concept. The paper will use available literature from the subject area, mainly from the field of market and marketing, and the methods in the paper will be induction, deduction, analysis, synthesis, compilation and comparison