Economic aspects of berries in the Republic of Croatia

Proučavanjem načina poljoprivredne proizvodnje dolazimo da zaključka da poljoprivreda ide u korak s vremenom, prati suvremena zbivanja te sukladno globalnoj integraciji i u poljoprivredi možemo uočiti određene inovativne promjene. Odmak poljoprivrede od tradicionalnih poljoprivrednih djelatnosti otvara nove mogućnosti koje se uz pravovremenu edukaciju ruralnog stanovništva mogu prepoznati kao sjajne prilike za otvaranje novih mogućnosti. Agroekonomski indikatori proizvodnje borovnice jedan su od dokaza da iako većina teritorija Republike Hrvatske nije prirodno stanište ipak ju je moguće proizvoditi te simulirati sve potrebne resurse bez bitnog narušavanja zakonitosti okoliša ovoga prostora. Proizvodnja borovnice nudi nove mogućnosti i potencijal za uspješnu proizvodnju dok s druge strane na tržištu prevladava porast potražnje za ovim proizvodim te su predviđanja da će se trend porasta nastaviti. Mogućnosti plasmana su različite i potrebno je odabrati najefikasniji način distribucije borovnice kako bi istovremeno zadovoljili svoje potrebe, a ujedno i potrebe kupaca. Cilj ovoga istraživanja je proučiti način uzgoja borovnice, upravljanja nasadom borovnice te utvrđivanje svih prednosti i nedostataka koji su vezani s proizvodnjom, tržištem te distribucijom borovnice. Daljnja kretanja na tržištu te načini uzgoja će zasigurno biti drugačiji obzirom da se proizvodnja ove vrste bobičastog voća kreće uzlaznom putanjom te će primjena inovacija i sakupljanja iskustava stvoriti potpuno nove aspekte proizvodnje borovnice.Studying the ways of agricultural manufacturing it is concluded that the agriculture is keeping pace with the times, following contemporary happenings. Accordingly with global integration it is seen that there are certain innovative changes. An agricultural step back from the traditional agricultural activities opens up new opportunities, that, with the timely education of the people who live in the rural areas, can be recognized as great opportunities for new possibilities. Agroecenomical indicators of blueberry production are one of many evidences that despite the fact that most of the territory of the Republic of Croatia is not the natural habitat for blueberries it is still possible to produce it and to simulate all the necessary resources without major disruption of the environmental laws of this area. Blueberry production offers new possibilities and potential for a successful production, while on the other side, there is a growth in demand for these products. There are predictions that the growth trend will continue. The possibilities of the product placement are different and it is necessary to choose the most efficient means of distribution of blueberries in order to satisfy the manufacturer needs as well as the buyers needs at the same time. The goal of this research is to study the method of cultivation of blueberries, blueberry plantation management and to determine all advantages and disadvantages that are connected to production, market and the distribution of the blueberry. Further trends in the market and the ways of growing will definitively be different considering that the production of this type of fruit is moving upwards, so the application of the innovation and gathering experience will create completely new aspects of blueberry production