RURAL TOURISM IN LIKA – SENJ COUNTY

Ruralni turizam je u današnje vrijeme jedan od popularnijih selektivnih oblika turizma. Upravo je ruralni turizam jedan od oblika turizma kojim bi se mogao riješiti problem sezonalnosti u turizmu Republike Hrvatske, iako je još uvijek u podređenom položaju u odnosu na maritimni turizam. Europska Unija zadnjih godina potiče bavljenje ruralnim turizmom raznim projektima i edukacijama te time ukazuje na važnost održivog turizma i očuvanja okoliša. Ljudi sve više svoje odmore žele provoditi daleko od urbanih gradova, u prirodi i na svježem zraku te zbog toga ruralni turizam ima ogroman potencijal za svoj razvoj. Cilj rada je prikazati stanje ruralnog turizma na području Ličko – senjske županije.Rural tourism is nowadays one of the most popular selective forms of tourism. Rural tourism is one of the forms of tourism that could solve the problem of seasonality in the tourism of the Republic of Croatia, although it is still in a subordinate position in relation to maritime tourism. In recent years, the European Union has encouraged rural tourism to engage in various projects and education, thus pointing out the importance of sustainable tourism and environmental protection. People increasingly want to spend their holidays away from urban cities, in nature and in the fresh air, and therefore rural tourism has a huge potential for its development. The aim of this paper is to present the state of rural tourism in the Lika - Senj County