COMPARATIVE ANALYSIS OF THE NORMATIVE FRAMEWORK FOR ETHICAL BUSINESS OF LARGE ADVISORY COMPANIES IN CROATIA AND CZECH REPUBLIC

U suvremeno vrijeme vodeći poslovni instituti naglašavaju etiku. Etičke prakse upravljaju povjerenjem, poštenjem i razmišljanjem koje je iznad profita. Mnoga poduzeća, velika i mala, nalaze se u situaciji u kojoj ne mogu više pratiti korak sa konkurencijom. Problemi s kojima se poduzeća i poslodavci suočavaju postaju sve kompleksniji, a mali, inkrementalni koraci ka njihovom rješenju više nisu dovoljni. Mnogi čimbenici igraju važnu ulogu u stvaranju profitabilnog poslovanja, što uključuje predane i produktivne zaposlenike, stručne menadžerske timove i dosljednu potražnju potrošača. Pored ovih čimbenika, filozofija upravljanja koja se u potpunosti oslanja na poslovnu etiku postala je nužnost svakog poduzeća. U teorijskom dijelu rada razmatrani su pojmovi savjetodavna industrija i poslovna etika te su opisane razlike između najznačajnijih savjetodavnih korporacija. Empirijski dio rada sastoji se od komparativne analize normativnog okvira za etično poslovanje velikih savjetodavnih poduzeća u Republici Hrvatskoj i Češkoj na temelju studije slučaja.In contemporary time, leading business authorities are emphasizing ethics. Ethics practices are governing the trust, fairness and thought that goes beyond profitability. Many businesses, both big and small, are finding themselves in a situation where they cannot compete with the the rest, problems which companies and employers are facing are becoming increasingly complex and small, incremental steps towards their solutions are not enough. There are a lot of factors which participate in creating a profitable and devoted employees, expert management teams and predictable market demand. Aside from this, management philosophy which depends completely on business ethics became a necessity of each and every company and business. In theoretical part of the thesis, terms like consulting company and business ethics are defined after which world's biggest consulting companies and their differences are described. Empirical part of the thesis consists of comparative analysis case study of business ethics rules for biggest consulting companies in Croatian Republic and Czech Republic