The role of sharing economy in changing consumer transport behavior

Ekonomija dijeljenja je vrlo inovativan poslovni model čija je usmjerenost postavljena prema ostvarenju mogućnosti zajedničke potrošnje za određeno dobro na temelju digitalnih platformi. Naglašava se kako su suvremene tehnologije te koje su omogućile kreaciju novih poslovnih modela. Ekonomija dijeljenja stoga se postavlja u usku vezu s konceptom kolaborativne potrošnje, tj. potrošnjom kojom je omogućeno korištenje roba te usluga putem dijeljenja. U segmentu transporta koriste se upravo usluge dijeljenja koje su na prostorima Republike Hrvatske najpoznatije pod nazivom Uber i Bolt. Putem istraživanja utvrđena je upoznatost s pojmom ekonomije dijeljenja, kao i korištenjem usluga dijeljenja. Ono što se konkretno smatra najvažnijim je zapravo ekonomičnost, brzina usluge te dostupnost. Svrha ovog rada je ukazati na važnost ekonomije dijeljenja u životu današnjeg čovjeka te njegovom transportnom ponašanju. Cilj rada usmjeren je na istraživanje uporabe ekonomije dijeljenja na području Republike Hrvatske.The sharing economy is a very innovative business model whose focus is set on realizing the possibility of shared consumption for a particular good based on digital platforms. It is emphasized that modern technologies have enabled the creation of new business models. The sharing economy is therefore closely linked to the concept of collaborative consumption, ie consumption that enables the use of goods and services through sharing. In the transport segment, sharing services are used, which are best known in the Republic of Croatia as Uber and Bolt. Through research, the familiarity with the concept of sharing economy was established, as well as the use of sharing services. What is specifically considered most important is actually economy, speed of service and availability. The purpose of this paper is to point out the importance of the sharing economy in the life of today's man and his transport behavior. The aim of this paper is to investigate the use of the sharing economy in the Republic of Croatia