Environment and market trends in nautical tourism

U ovom radu se obrađuje tema okruženja i tržišnih trendova u nautičkom turizmu. U Republici Hrvatskoj nautički turizam postaje jedna od najuspješnijih grana turizma u posljednjih 20 godina no njegov puni potencijal još nije ostvaren i tek se očekuje. Stoga se u radu ukazuje na značenje nautičkog turizma i njegova ključna obilježja te konkurentnost Hrvatske u odnosu na druge zemlje na Mediteranu i u svijetu. Tržišni trendovi opisani u radu ukazuju na porast interesa nautičara za razvijenim i sigurnim destinacijama i marinama, destinacijama s očuvanim prirodnim ljepotama, dobrim omjerom kvalitete i cijene te ekološkom osvješčenošću. Razvoj nautičkog turizma treba biti u skladu s održivim razvojem kako bi prirodni resursi, koji ističu Hrvatsku i čine ju konkurentom zemljom, ostali i budućim generacijama u nasljeđe.This paper deals with the environmental and market trends in nautical tourism. In the Republic of Croatia, nautical tourism is beginning its development and has become one of the most successful branches of tourism in the last 20 years, but its full potential is yet to be expected. Thus, the paper points out the importance of nautical tourism and its main characteristics, as well as Croatia's competitiveness in comparison with other countries in the Mediterranean area and the world. The market trends described in the paper suggest that there is a growing interest among boaters in developed and safe destinations and marinas, destinations with beautiful and unspoiled nature, good value for money, and environmental awareness. The development of nautical tourism should be in line with sustainable development so that the natural resources that make Croatia a competitive country remain a heritage for future generations