MARKETING NEZDRAVE HRANE : Završni rad

Nezdrava hrana postala je svakodnevni način prehrane mnogih ljudi diljem svijeta. Unatoč brojnim upozorenjima o utjecaju nezdrave hrane na zdravlje čovjeka, te pokušajima regulacije i zabrane marketinških aktivnosti istih, pretilost je postala svjetski problem, približavajući se broju pothranjenih u svijetu. Praktičnost, jednostavnost, te pristupačnost su samo neki od faktora zbog kojih potrošači iznova kupuju i konzumiraju nezdravu hranu na dnevnoj bazi. Kompanije kao što su McDonald's i mnoge druge, uspijevaju svojim marketinškim taktikama, ponajviše konstantnim promoviranjem približiti svoj proizvod potrošaču kako bi utjecali na njegov izbor kupnje i konzumacije hrane. Svojim neetičkim marketinškim aktivnostima utječu na sve širi krug potrošača, ponajviše djecu i tinejdžere, dokazujući time zašto su baš oni lideri na tržištu nezdrave hrane.Unhealthy food has become the daily diet of many people around the world. Despite numerous warnings about the impact of unhealthy food on human health, attempts at regulation and their prohibited market activities, obesity has become a global problem, adding to the number of malnourished victims in the world. Convenience, simplicity, affordability are just some of the factors why consumers re-buy and consume unhealthy foods on a daily basis. Companies such as McDonald's and many others, with their marketing tactics, mostly by constantly promoting their products, succeed in bringing their product closer to the consumer in order to influence his choice of buying and consuming food. Through their unethical marketing activities, they affect a growing circle of consumers, especially children and teenagers, thus proving why they are the leaders in the unhealthy food market