Online shopping - frequency, experiences and attitudes

U današnjem suvremenom svijetu internet je jedan od najraširenijih sredstava za informiranje i komunikaciju s potrošaĉima. Od pojave prvih preglednika do danas razvoj web tehnologije je rastao velikom brzinom, a procvat internet trgovine dogodio se 90-ih godina prošlog stoljeća te je poslovanje postalo jednostavnije i jeftinije. Internet trgovina predstavlja jedan od oblika organizacije poslovanja u kojem se primjenjuje informatiĉka i internetska tehnologija te podrazumijeva prijenos novĉanih sredstava elektroniĉkim putem. U ovom radu ispitano je 150 studenata Sveuĉilišta u Splitu o uĉestalosti, iskustvima i stavovima vezanima uz internet trgovinu. Prema rezultatima istraţivanja ispitanici preferiraju odlazak u materijalne trgovine za obavljanje same kupovine, dok internet trgovine koriste za pregledavanje ponude. Najĉešće putem interneta kupuju odjeću, obuću i modne dodatke za koje je cijena najbitniji kriterij odabira, dok je stvar koju bi trebalo poboljšati cijena i vrijeme dostave. Iako internet, a time i internet trgovina uvelike napreduju i razvijaju se, ljudi kao društvena bića imaju potrebu za socijalizacijom „lice u lice“, stoga se moţe izvući zakljuĉak da alternativni oblici interakcije nisu dovoljna zamjena za društvo i društvenost.In today's modern world the internet is one of the most widespread mediums for informing and communicating with the consumers. From the emergence of the first browsers until this day the development of web technology has been growing at a high rate, but the bloom of online shopping happened during the 1990s which made business simpler and cheaper. Online shopping represents one of the forms of business management in which informatic and internet technology is applied and implies transaction of money electronically. 150 students of University of Split participated in this survey about frequencies, experiences and attitudes regarding online shopping. According to the research results participants prefer going to the material stores to do the shopping, while using online shopping for browsing through offers. They usually buy clothes, shoes and fashion accessories through online stores for which the main criteria of choosing is the price, while the main aspect to improve is the pricing and duration of delivery. Although the internet and online shopping continue to progress and grow, humans as social beings have the need for socialization „face to face“, hence we derive the conclusion that the alternative forms of interaction are not sufficient replacement for society and sociability