DIGITALNI MARKETING NA PRIMJERU TVRTKE AMAZON.COM,INC : Završni rad

Ovaj rad je pisan prvenstveno kako bi se razjasnio problem prelaska sa klasičnog načina trgovanja na trgovanje preko e - trgovine. Također je detaljno prikazano kako se marketing godinama mijenjao na način da bi bio što korisniji za povećanje prodaje pomoću modernijih tehnologija. Nadalje, obraćena je pozornost na načine prikupljanja podataka i načine njihove obrade. Obrađen je i digitalni marketing na primjeru tvrtke Amazon.com, kao najuspješnijeg e-trgovca. Za kraj je pomoću ankete provedeno istraživanje što kupci misle o internet trgovini, koriste li njezine usluge, te što misle o načinu prikupljanja i sigurnosti podataka koji se o njima prikupljaju i obrađuju te koliko su svjesni na koji se način takvi podaci prikupljaju i da se tako nešto odvija neprestano.This assignment is written primarly to explain the problem of transiting from classical way of shopping to shopping through e-commerce. Other thing that was also shown in depth is the way marketing was changing throughout the years and how it looks now so it could be as much of the use to increase the sale with the help of modern technology. Further on, the attention is directed towards the ways of collecting and processing the data. Digital marketing was also processed on the example of company Amazon.com, which is being the most successfull trader. In the end, the questionnaire was taken to find out what tarders think about internet shopping, do they use their services, along with their opinion about the ways of gathering and safety of data about themselves that is being collected and processed, together with their self awareness about the way these data are being collected and the fact it's happening al the time