TRŽIŠNA MOĆ TAKSI PRIJEVOZA U UVJETIMA LIBERALIZACIJE TRŽIŠTA : završni rad

Tržišna moć je stupanj kontrole koju imaju poduzeća nad cijenama na nekom tržištu. Tržište taksi prijevoza u Hrvatskoj u stalnom je rastu u posljednjih nekoliko godina, toĉnije, rezultati poslovanja poduzetnika u ovoj djelatnosti od 2007. do 2018. godine pokazuju porast broja poduzetnika s 18 na 838 i porast broja zaposlenih koji je s 44 došao do brojke 1404, što je ujedno i najveći ostvareni broj poduzetnika i zaposlenih. Od ukupno 838 poduzetnika u djelatnosti taksi prijevoza, prva tri mjesta zauzimaju Eko prijevoz d.o.o. sa 6,45% tržišnog udjela, Antonela prijevoz j.d.o.o. sa 6,29% trţišnog udjela i Mirage, obrt za autotaksi prijevoz, vl. Z. Brnada sa 4,07%. Liberalizacija taksi tržišta utjecala je na smanjenje trţišne moći koju su do sad imali domaći monopolisti. Trţišna moć taksi prijevoza u uvjetima liberalizacije trţišta je veoma mala ili gotovo nikakva, što se moţe zakljuĉiti i iz izraĉunatog indeksa koncentracije i Herfindahl-Hirschmanovog indeksa. Liberalizacija je donijela mnoge promjene, od slobodnog ulaska i izlaska na trţište, smanjivanja cijena, povećanja zadovoljstva korisnika usluge taksi prijevoza, korištenja novih elektroniĉkih aplikacija, a sve navedeno natjeralo je konkurente da se međusobno natjeĉu na ovom trţištu i ponude što kvalitetniju uslugu koja će im osigurati opstanak na trţištu.The market power is the term used to describe how powerfull is one company when it comes to price control of the some market. The market of the taxi carriers of Croatia is in the constant upwards trend which is supported by the facts that in the span from 2007 and 2018 the number of taxi carriers has grown more than 46 times. To be precise in the 2007 there was 18 taxi carriers in Croatia and by the 2018 there was 838. Also, the number of employees in this sector has grown from 44 in 2007 to 1404 in the 2018. The three carriers that have the most market share of all of the taxi carriers are: Eko prijevoz d.o.o. with 6,45%, Antonela prijevoz j.d.o.o. with 6,29% and Mirage, obrt za autotaksi prijevoz, vl. Z. Brnada with 4,07% of market share. Liberalization of the taxi market has resulted in plummiting of the market power by the local monopolists. The market power in the conditions of the liberalization is very weak which is supported by the calculated Herfindahl-Hirschman's index. Also, liberalization has brought many changes which had many postive impact on the whole market. Some of the changes are: freedom of entering and exiting the market, reduced fares for the rides, the customers have much better and more affordable service, easier to call for a ride because of developed mobile apps. All of the mentioned changes has impacted the carriers to provide as better service as they can for as low price as possible in order to stay on the market and have a positive result