ANALIZA KORIŠTENJA USLUGA MOBILNOG BANKARSTVA : Diplomski rad

Mobilno bankarstvo ima jedinstvenu konkurentsku prednost u odnosu na tradicionalno bankarstvo. Pružanje usluge mobilnog bankarstva omogućuje obavljanje bankarskih transakcija bez obzira na mjesto i vrijeme. Prednosti mobilnog bankarstva očituju se u jednostavnom pristupu bilo gdje, kontroli nad vlastitim novcem, dostupnosti 24 sata 7 dana u tjednu i smanjenju troškova rukovanja bankarskim transakcijama. Problem istraživanja odnosi se na istraživanje u kojoj se mjeri koriste usluge mobilnog bankarstva u RH te koje prednosti i nedostatke korisnici smatraju ključnima. Cilj rada jest analizirati korištenje usluga mobilnog bankarstva u Republici Hrvatskoj sa stajališta osoba koje koriste te usluge. Provedeno istraživanje pokazalo je da mobilno bankarstvo zamjenjuje tradicionalno bankarstvo i da će s vremenom sve više klijenata banke obavljati svoje poslove putem mobilnog bankarstva.Mobile banking has a unique competitive advantage over traditional banking. Mobile banking services enable consumers to do banking transactions regardless of place and time. The benefits of mobile banking are manifested in easy access anywhere, control over your own money, availability 24/7 and reduced costs of handling banking transactions. The research problem in this thesis refers to investigation of the extent to which mobile banking services are used in the Republic of Croatia and what advantages and disadvantages users consider crucial. The aim of this paper is to analyze the use of mobile banking services in the Republic of Croatia from the perspective of consumers who use these services. The research findings showed that mobile banking replaces traditional banking and that over time, more and more bank clients will make transition to mobile banking