The role and relevance of licence agreement in international business

Ugovor o licenci temelji se na licenciranju intelektualnog vlasništva. Individualno vlasništvo je od važnosti za sve vrste poduzeća. Tvrtke mogu stvoriti prihode od licenciranja čime može pridonijeti njihovom razvoju. Znanje i iskustvo jedan su od ključnih elemenata svake tvrtke koji mogu biti zaštićeni ugovorima o povjerljivosti kao i drugim odredbama o poslovnoj tajni. Pojedine strane zemlje otvaraju svoje tržište stranim ulagačima kako da bi transferi bili ostvarivi temeljem sklapanja ugovora o licenci. Isto tako, kupljene licence se mogu uspješno prilagoditi i samim time postati ključan čimbenik rasta i razvoja pojedine tvrtke. Uz rast i razvoj tvrtke veže se rast i razvoj međunarodne konkurentnosti nacionalnog gospodarstva. Svrha ovoga rada je istražiti koja je uloga i važnost ugovora o licenci u međunarodnom poslovanju. Ako krajnji cilj nije uvođenje vlastitog proizvoda, onda je licenca brz i jeftin način na koji se može započeti proizvodnja proizvoda s poznatom i priznatom markom. Sukladno tome, sam pojam licence, ugovor o licenci, forme ugovora o licenci, trajanje licence, obveze davatelja i primatelja licence je predmet i cilj ovog rada.The license agreement is based on intellectual property licensing. Individual ownership is important for all types of businesses. Companies can generate licensing revenue, which can contribute to their development. All knowledge and experience is one of the key elements of any company that can be protected by confidentiality agreements and other trade secrets. Some foreign countries open their markets to foreign investors in order to make transfers feasible on the basis of licensing agreements. Likewise, purchased licenses can be successfully adapted and thus become a key factor in the growth and development of an individual company. The growth and development of the company is linked to the growth and development of the international competitiveness of the national economy. The purpose of this paper is to investigate the role and importance of license agreements in international business. If the ultimate goal is not to introduce your own product, then a license is a fast and cheap way to start production of a product with a well-known and recognized brand. Accordingly, the very concept of the license, the license agreement, the forms of the license agreement, the duration of the license, the obligations of the licensor and the licensee is the subject and goal of this paper