PENGARUH KUALITAS INFORMASI DAN PENGIRIMAN TERHADAP KEPUASAN PELANGGAN DI LAZADA PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

SITI WULAN APRIANI, The Effect of Information Quality and Delivery on Customer Satisfaction at Lazada on UNJ Students. Faculty of Economics, Jakarta State University. The purpose of this study was to determine the effect of information quality and delivery on Lazada customer satisfaction at Jakarta State University students. This research was conducted at the Faculty of Economics, Jakarta State University, for 6 months from January to June 2020. The research method that the researchers used was a survey method with a correlational approach, the population used was all Jakarta State students. The sampling technique used was purposive sampling technique of 150 people. The resulting regression equation is Y = 4.104 + 0.400 X1 + 0.439 X2. Test requirements analysis is the normality test with the Kolmogorov-Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200 and X2 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1, Y for X2 and Y for X3 produces significance value in Linearity, which is 0,000