PENGARUH CITRA DESTINASI WISATA DAN PENGALAMAN BERWISATA TERHADAP INTENSI MENGUNJUNGI KEMBALI PADA WISATAWAN OBYEK WISATA PEMANDIAN AIR PANAS GUNUNG TORONG KABUPATEN PANDEGLANG

SABILA NOERHANIFATI. 8135160207. The Effect of Destination Image and Memorable Tourism Experiences Towards Revisit Intention on Tourist in Gunung Torong Hot Springs Park Pandeglang. Business Education Study Program, Faculty of Economics, Jakarta State University, 2020. The purpose of this research is to test the influence of the image of tourist destinations and experience an unforgettable trip to the in's intention revisiting the tourist objects of the hot springs of Mount Torong. This research was conducted in the tourism object of the hot spring Mount Torong District Pandeglang for 6 (six) months from January to June 2020. The method used in this research is using the Pilpres method. The data used in this study is Quantid quantitative data with data analysis using path analysis. The population in this research is the tourist object of the hot springs of Mount Torong. Sampling in this study uses a sample method of purposive. For data processing, researchers process questionnaires using Likert scale. Variable intention revisit (RI), destination image (DI) and the memorable tourism experiences (MTEs) of the primary data that form a research questionnaire. The samples that were successfully reached in this study amounted on 150 tourists Gunung Torong Hot Spring Park Pandeglang. In the coefficient of determination of the overall variables can be known that the Rsquare value is 0874. This number is changed to a percent form, meaning that the contribution percentage of tourism destination image (DI) and memorable tourism experiences (MTEs) to revisit intention (RI) is 87,4% or self-variables of destination image (DI) and memorable tourism experiences (MTEs) are able to account for 87,4% of variable-bound revisit intention (RI), while the remaining 12,6% are influenced by factors outside of this research. The results obtained from this research are: (1) There are positive and significant influence of destination image to revisit intention. (2) There is a positive and significant influence of destination image on memorable tourism experiences. (3) There are positive and significant influences of memorable tourism experience on revisit intention. (4) There is a positive and significant influence of destination image towards the revisit intention through an memorable tourism experiences. Keywords: Revisit Intention, Destination Image, Memorable Tourism Experience